The first logo is for the World Wildlife Federation. The logo is very memorable. The contrast between the black and white, and the positive and negative shapes make the logo easy to recall and appealing to look at. The logo relies a lot on positive and negative space. The graphic is basic black shapes placed on a white field. The text is also interesting. It mimics the graphic of the panda bear. The shape of the W and of the F can be found within the graphic. This helps to unify the text and graphic. This factor makes the logo stand out in memory. It is clearly read, understandable to many different audiences, and is a very adaptable logo because of its construction and color use.
The Ohio Wildlife Center logo is not as successful as the World Wildlife Federation. The typography, although clearly read, doesn't stand out. The logo relies on the plain typography to carry the message of the organization. The graphic of the duck, although it relates to the organization, seems to be an after thought. Positive and negative space weren't considered. It seems to have been placed after the typography was completed just to illustrate the logo since the type doesn't seem to illustrate to the theme. The typography and the graphic could stand alone and would still work, however they don't seem to have been designed to fit together to form a single unit.
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