The Borders logo works well in representing the company. The text is simple, easy to ready, and easy to remember. The logo is very adaptable, would like good in any size or in any color. The logo relates to the name of company because of the simple red line that is under the word. The line represents a border, which represents the name of the compnay, Borders. The small amount of color makes this border stand out. However, the contrast isn't too great as to take attention away from the company. Overall, it is a very successful logo.
The Campus Book and Supply logo is not as successful. The text is very plain and basic. The logo doesn't relate to the company. The fact that books are sold here is not made evident. This company also serves thousands of college students, yet the logo isn't relatable to that demographic. Although it is easily readable and is very adaptable, the overly simplistic design doesn't stick out in memory and doesn't draw the attention of the companies key demographic.
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